Apple company Essay Example | Topics and Well Written Essays - 1500 words

Apple company - Essay Example Conclusively, in the current fiscal year of 2010, the company was recorded to earn its all time highest profit of $15.68 billion, certainly as a result of its efficient strategic choices (Apple, 2010). An appropriate strategic alliance is undoubtedly a crucial tool to determine the success of a company. Thus, the paper in its further discussion shall emphasise on the strategies adapted by the company and their competency level in comparison to the major competitors Apple Inc. at present is ranked first in the computer manufacturing industry, with an over all score of 7.95 in the international market. To secure the company in this position the management had to adapt numerous strategies, tactics and operational measures. For instance, the innovation strategy, the expansion strategy, the financial strategy, and many other strategies have continuously implemented by the company to achieve the position it is holding in the global industry (Tkaczyk, 2010). The company has been known in the market to bring up continuous innovations and creations to develop its competency. The history of Apple Inc. is stuffed with many such creations of new products and developments of the old ones to bring about revolution in the global technology industry. Even in the current year the company is not without its technological creation. For instance, the company adapted a strategy in the current year to diversify its marketing product from merely PC based to non-PC based items. It was in this respect that the company launched the iPad after the impressive success of iPods and iPhones (Yoffie & Kim, 2010). As strategies mean the planning and decision taking for the betterment of the company, tactic refers to the clever implementation of the planning. It is important due to a certain reason that a strategic plan is only going to be successful if it is applied in the correct form at

Comparison of of two psychiatric intervention, that is Pharmacology Essay

Comparison of of two psychiatric intervention, that is Pharmacology and Behaviour Therapy - Essay Example Two weeks prior to the current incident, Cleo lowered her dosage of medication (she lives with her family and they encouraged her to alter her medication). This action led to a "decompensation" of her mental state which the doctors think could have been a contributing factor to her most recent episode. It should be noted that Cleo has a "significant history" of non-compliance with treatment and medication regiments. Cleos family, though they are supportive, do not understand the extent of Cleos mental health. Although Cleo talks about her family a lot, she also believes them to be involved with the Nazis and she must protect them; hence the reason why she does not want to be in the hospital. During her current hospital stay, she became violent and suspicious with staff. Her behaviour is always unpredictable: She can be talking nicely to staff one minute and then jump across the counter to hurt someone in the next minute. She is also sexually promiscuous with other patients and she takes things form them. Other behaviour that she has exhibited include burning her hair, shaving her head (to be in fashion), and later cutting herself and licking the wound to "cleanse her spirit" (Case Study, p. 38). Through Cleos promiscuous behaviour she has contracted a sexually transmitted disease. She was caught having sex with one patient and trying to seduce another. Although the hospitals has a policy that allows patients to have sex, staff questions whether Cleo can actually give consent for sex. After talking to her family about it, they are split as to how they feel. Part of them feel she has a right to have sex with anyone she wants, and the other part of the family thinks that the other patients may take advantage of her. Cleos behaviour has created safety issues for everyone on the Ward. Many employees want to move to another area and others want Cleo to be moved. There have been increased absences and requests for workplace safety and Insurance Board claims.